MTV EMA MADRID
An epic undertaking in Madrid, converting two 10,000
seat tennis arenas into a 2,000 capacity VIP after party.
Sculptivate partnered up with Honest Entertainment to
develop the event identity into a ‘day dream night fantasy’.
This led to us creating two very contrasting party spaces –
day dream with very high ceilings, ethereal projections
onto huge gauze walls, vast suspended clouds and a 10m
x 10m hanging paper and crystal pyramid. Night fantasy,
a black box with low ceiling, multiple full colour laser
systems, an oversized industrial fan and a converted
articulated lorry as a VIP seating area.
The event has been hailed as one of the best in the
past 10 years of the European Music Awards.