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DIOR TAXI

CHRISTMAS 2011

Christian Dior Couture UK briefed us to produce a “Dior Taxi” to create a presence outside their Bond Street on the occasion of Vogue’s Fashion Night Out. More than a simple cosmetic vehicle wrap, we procured the taxi, stripped it out and re-upholstered the whole interior in leather. As you can imagine with Dior, It was an exercise in detail as VIPs were invited into the interior to have the photo taken.

Every detail was considered, from re chroming the interior handle details to replacing the front grill with a custom laser cut cannage pattern and hand stitching the steering wheel in leather.